Friday, December 22, 2006

A peek behind the media curtain

.... and it isn't pretty.

Whoever Tim is, he's in big trouble.

Update: Here's what happened, as explained by a staffer at the paper in question.

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Anonymous reader_iam said...

Forgetting to do the lede hed is a biggie, all right. Any goof I ever made as slot editor pales.

By the way, unlike what the post to which you linked intimated, "hed" is a standard way to refer to a headline in the newspaper biz; "lede," likewise, is what we always used for "lead." I've used both of them in the blogworld when referring specifically to newspaper articles, etc.

Neither are typos or due to lack of proofing.

Skipping the main headline is another thing entirely. Personally, I don't think I ever worked for an editor soft-hearted enough to not have fired someone for making that mistake.

12/25/2006 8:12 PM  
Blogger Sean Aqui said...

Yep, hed and lede are standard industry jargon.

If you read the explanation of the mistake, it seems that the person who made the original mistake should still face punishment -- but the rest can be put down to the Omaha newspaper's pagination system, lack of staffing and crazy edition system.

IOW, hold the paper responsible, not the staff.

12/29/2006 10:10 AM  

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